There are a vast array of baby toys out there to choose from.... find out from all our ratings and reviews which brands parents think are better than the rest! The brands are ordered above by their loyalty level amongst UK parents - i.e. which of you say this is the only brand you will buy. Does highest loyalty also mean it's the best though? In the baby toys category your views are clear ... Fisher Price are rated best overall, for awareness and generate the highest level of loyalty in this category. Click on the other tabs for the overall rating scores and other measures such as value for money.