Finding your way to the right products for your baby in a stacked supermarket shelf can be a daunting experience! So why not make use of the wealth of reviews left by other parents in this section to help you make the best choice. Which products are kind and gentle? Which have no parabens? Find out here.... The brands are ordered above by their loyalty level amongst UK mums - i.e. which of you say this is the only brand you will buy. Does highest loyalty also mean it's the best though? To see whether this is the case for baby toiletries click on the other tabs for the overall rating scores and other measures such as value for money and quality.